JOH Honored with an NFRA Golden Penguin Award
JOH is proud to receive a Golden Penguin Award for its participation in the 2020 March Frozen Food Month promotion. JOH received a Gold award in the Overall Marketing Campaign – Sales Agent category for its Kids 360 Frozen Marketing Program. They were also honored with two Silver awards in the Community Involvement and Social Media Campaign categories.
The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be recognized during the virtual NFRA Convention in October.
The Kids 360 Frozen Marketing Program launched on March 1, 2020 with a number of tactics, including:
- The Kids 360 FSI (free standing insert) packed with JOH client coupons
- Social media ads and influencers
- Retailer circular ads
- A sweepstakes for free groceries
- Kids 360 website with supporting images and information for all participating items
- Kids 360 donations to children’s charities
“Winning a Golden Penguin Award is a huge honor for JOH,” said Michael Dauphin, JOH’s Director of Frozen/Dairy division. “I’m incredibly proud of what our team was able to accomplish. Not only did we put together a successful marketing and merchandising program for our clients and customers, but we were able to make an impact on children’s lives. A charitable contribution was made on behalf of each participating client and customer to the children’s charity of their choice.”
The Kids 360 Frozen Marketing Program will launch again in March 2021 in support of Frozen Food Month 2021.