“Our Analytics & Insights team uncovers trends that increase sales.”

Kim Doherty
Senior Insights Analyst

JOH is full of talented people; the very best our industry has to offer. Our teams work together to bring our clients and customers unsurpassed service in Account Management, Analytics & Insights, Headquarter Sales, Retail Services and Marketing.

Headquarter Sales

JOH is committed to over-delivering results for our clients. We focus on every detail making sure that what is sold in gets to the shelves and sells through to the consumer. Our seasoned Headquarter Sales Associates and Retail Merchandising Staff blanket the entire store across all classes of trade. We have dedicated teams who specialize in the following categories:

  • Bakery
  • Confection
  • Dairy
  • Deli
  • Ethnic
  • Floral
  • Frozen
  • GM
  • Grocery
  • Health, Beauty & Wellness
  • Meat
  • Natural
  • Organic
  • Private Label
  • Produce
  • Seafood

Account Management

JOH Account Executives and Account Managers build long-term relationships with our clients and customers. They are experts in promotional planning, trade spend management and pricing. JOH’s AE’s and AM’s are true business partners who keep a finger on the pulse of consumer trends and buying habits.

Analytics & Insights

Today, the amount of data available is simply staggering. JOH’s Analytics & Insights Department is exceptional at mining through data. Armed with IRI and a variety of other information sources, our Analytics & Insights Team digs for and uncovers trends that not only drive incremental business, but also makes JOH a valued resource to retailers in all trade classes.

Analytics & Insights Services Include:

  • Item Specific Data – All CPG Categories
  • Account Specific POS Data
  • Fair Share Opportunity Gap Insights
  • Assortment Optimization
  • SKU Rationalization
  • Space Management, Planogram Tools
  • Productivity and Share of Shelf Analysis
  • Post Promotional Assessments
  • Client and Customer Scorecarding
  • Business Reviews for Customer and Category
  • Shopper Insights and Behaviors
  • ShopperScape Dashboards (Kantar)
  • Loyalty Card Data Insights
  • ACV Distribution, Tracking and Trend Analysis

Trade Planning & Management

Every success starts with a great plan. JOH takes a well-thought-out approach to trade planning and management. Our system helps us align effectively with clients and customers to:

  • Drive efficiencies and incremental activity at store level
  • Strengthen relationships with buyers
  • Give us flexibility to adjust plans immediately
  • Calculate spend by retailer, groups or regions
  • Analyze performance and ROI


Deductions Management

Our experienced team of Deduction Specialists are dedicated to resolving issues quickly and accurately. Our associates take the guesswork out and leave our clients with peace of mind.

  • One-on-one planning
  • Immediate attention and resolution to each deduction
  • Expertise in multiple Trade Promotion Management programs
  • Total company visibility and accountability

Retail Merchandising

JOH offers a comprehensive suite of services that makes our Retail Sales and Merchandising teams the best in the industry! We are dedicated to flawless execution at retail.

Here’s just a snapshot of what we can do for you:

  • Continuity Retail Coverage
  • Unmatched Speed-to-Shelf
  • ISE/Homestore Services
  • Validate In Stock Conditions
  • New Item Cut-Ins/Product Blitzes
  • Place Point of Sale Material
  • Sell Incremental Cases
  • In Stock Inventory Management, Product Rotation
  • Capture Real-Time Survey Data, Detailed Reports
  • Competitive Activity Reports
  • Retail Price Checks
  • Report OOSs; Correct Voids
  • Digital Photo Capabilities
  • Space Management Solutions
  • Planogram Design
  • Ensure Planogram Integrity
  • Store Remodels and Resets
  • DSD, Ordering, Fulfillment … and much more


Sperling Interactive and JOH have partnered for over a decade to offer our clients Shopper Marketing resources. We have worked with dozens of CPG companies and retailers across the country.

Our philosophy of Shopper Marketing is rooted in the desire to deeply understand a brand’s specific benefits and consumer targets. Then, we take these learnings and create compelling marketing programs that drive sales.

Services Include:

  • Brand Development
  • Website Design
  • Social Media
  • Chain Specific Programs
  • Access to Retailer Originated Marketing Programs
  • Package Design
  • New Product Introductions
  • Media Planning and Buying
  • Public Relations