Private Label

Private Label

JOH Private Label was launched in 1992. Today, store brand products have gained a great deal of consumer trust and hold a significant share of shelf space. JOH works diligently to discover viable positioning for our clients whether it is at the opening price point, national brand equivalent or national brand better level.

Our Private Label associates work closely with our manufacturers, our headquarter team and the trade to develop strategies for increasing private label distribution opportunities.

We consistently monitor trends and identify what drives the business within all categories across the entire store.

Call today to learn how JOH Private Label can drive results for you.

Ryan Tierney
EVP Grocery, Frozen & Dairy