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Objective:
• Increase Treasure Cave distribution at retailers across the Northeast.
• Product push specifically for Crumbled Bleu, Crumbled Feta and Shredded Parmesan 50z tubs.
JOH Solution:
• Launched aggressive introduction programs against three targeted SKUs.
• Launch backed by competitive cost program.
• New high impact packaging.
• Key holiday high value FSIs targeted towards the retailers.
• Strong promotional support around key selling periods.
Results:
• Successful sell in of all three SKUs at 70% of ACV.
• 77.2% increase in dollar sales.
• 80.7% increase in unit sales.
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Objective:
• Contessa was looking to begin the Premium Meal distribution within New England.
• Pioneer new brand growth in the New England market against large global CPGs.
JOH Solution:
• Managed corporate initiatives to shift brand from Seafood to Frozen Department maximizing exposure and sales velocity.
• Top to Top meetings presenting brand-blocks and specific placement within the category.
• Successfully managed competitive entries.
Results:
• Achieved distribution across retailers in the Northeast.
• Scan sales volume exceeded $6.25MM.
• Brand achieved the # 2 rank in the New England Premium Meal segment.
• Accounts and independent trade now have 8-12 SKUs.
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Objective:
• To enhance the shopability of a major retailer's baby wipe section in over 7,000 stores.
JOH Solution:
• Coordinated with retailer to become integral part of their baby category launch.
• JOH category management team designed and created a brand new planogram which integrated a horizontal set in order to make the purchasing decision easier for the consumer.
Results:
• Retailer rolled out new planogram chainwide.
• Category grew in 2010 with other classes of trade relatively flat.
• Highest store brand baby wipe share in the industry!
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